Many people don’t believe that marketing research can accurately predict everything about everybody. That’s not only true, it’s very rational....
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As employers ponder ways to reduce employee turnover and improve employee performance, the question of compensation versus recognition always comes...
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When confronted with a major civic issue, what’s the best way for a city manager or mayor to determine the...
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Let’s suppose you’re a city manager responsible for serving residents and companies in your beloved hometown. These folks are the...
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It doesn’t take a lot of marketing research to determine that people are very skeptical about marketing research. Many people...
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