Just because people “Like” your business on Facebook does not mean they love your business in reality. Quite a piece...
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Our elderly are a valuable yet vulnerable piece of our cultural landscape, and because of the difficulties that exist with...
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Aging, along with death and taxes, is one of the few absolutes in life. And physical assistance will inevitably be...
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Assumption…we all know the old saying about that. And as experts in our respective businesses fields, we often think we...
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Market segmentation says that customers of a single business, whether retail or B2B, are not all created equally. When you...
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