As researchers, we don’t like to just make a knee-jerk prediction that something is going to fail. After all, that’s...
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Measuring customer satisfaction is a valid exercise, but if you take on the task, it absolutely must be done the...
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Just because people “Like” your business on Facebook does not mean they love your business in reality. Quite a piece...
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Our elderly are a valuable yet vulnerable piece of our cultural landscape, and because of the difficulties that exist with...
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Aging, along with death and taxes, is one of the few absolutes in life. And physical assistance will inevitably be...
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Assumption…we all know the old saying about that. And as experts in our respective businesses fields, we often think we...
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Market segmentation says that customers of a single business, whether retail or B2B, are not all created equally. When you...
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After hundreds of in-depth studies over several years around business to business relationships in all sizes of companies, IQS Research...
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Professional, targeted research is in a different league than political polling. The kind of institutional research that IQS Research does...
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One of the areas of research we do at IQS is employee satisfaction and employee engagement and research to assess...
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Customer satisfaction…the pinnacle of all business goals. Market research shows when customers are satisfied or even delighted, then you can...
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Whether you own a restaurant, a retail store, or even just a gas station, your customers have certain expectations about...
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If you ever decide you need the services of a professional research company, you need to understand the differences among...
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Companies are notoriously bad at doing their own research. Even if they truly understand how to design a survey instrument,...
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