When should companies do their own research, and when should they leave it to the pros? This is a common...
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Posted on Louisville Downtown Development Corporation – See article in original source SECOND ANNUAL STATE OF THE DOWNTOWN The Second Annual...
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Employee engagement can be gauged in many ways, but it all revolves around effort. But is that accurate enough? Effort...
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Here is a question: is the Voice of the Customer the same thing as the customers’ voice? Absolutely not. The...
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First, a working definition: psychogeographic barriers are mental or emotional obstacles that keep people from entering a given area for...
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How many people really know what “correct research” is? Could you define it? Unless you were a stats major or...
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Attrition…it’s a boondoggle for companies. Employee turnover costs the company through wasted recruiting, training, relocation, and so on. Employee feedback...
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Collinearity is an area in research that can be a slippery slope, and laypeople who try to execute their own...
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In a previous post, we talked about why companies should not do their own company research. It’s very difficult if...
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Imagine it’s August, with the mercury about to bust out of the top of the thermometer, with, say, 90% humidity…and...
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You know your product is awesome. You know if you just tapped into the right customer base that your sales...
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It’s almost an axiom: Everyone should go to college or trade school. Your earning potential is dramatically higher, to the...
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Did you know that sunburns cause shark bites!? Or that a full moon increases a batter’s chance to hit a...
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Are employe engagement and employee satisfaction the same thing? If your employee is satisfied, does that also means she’s engaged...
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Psychogeographic boundaries. Not an everyday term, for sure, but it’s something we take part in practically every day even if...
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