Each of your customers come to you with a unique background, unique needs and is striving to accomplish a unique goal. Even if they ultimately purchase the same service or product oftentimes the reasons for that purchase will be varied.
Customer segmentation embodies a variety of tools which allow us to more fully understand your customers and group them according to similar needs, behaviors, and perceptions. By using advanced tools such as cluster analysis and psychographic analysis we are able to truly understand what customers are thinking and then group them in a way that aligns their needs.
These tools allow us to paint a clear picture of who your clients are and what they desire. By meeting the needs of your customers – as individuals – you can better ensure their satisfaction and increase your chances of cultivating a profitable relationship.
The following are types of information we can provide:
- – Buyer behavior profile mapping
- – Market assessment studies
- – Customer needs analysis
- – Buyer influence studies