Our process utilizes scientifically based research methods from start to finish. This means that every step in our process tends to be a little more specialized and customized around your needs. Whether it is the day and time we invite people to take an online survey, the phrasing and order of a particular question, the scale used to measure a response or the analytics used to test the final results, every step is deliberate.
We do this because we know that our clients are not doing research for the sake of doing research. We believe our clients are trying to make a difference – trying to create a change – and research is a tool to enable that change. Our role in that effort is to identify the hidden patterns in the data. This allows us to create customer and market profiles which our clients can use to better serve their clients’ needs.
Presenting the results…making the data meaningful. We use the scientific processes to identify insights that are presented to you in the language of management.