At IQS Research we know that every client situation is unique.  Even two companies trying to utilize employee engagement studies may be doing so for different reasons.  As such our process is scientifically based opinion research process involves several different tools and techniques to match the needs of each specific situation.  By having an extensive cadre of research tools we are able to deploy the specific method which will deliver the most actionable results.  And as technology changes our list of tools continues to grow.

Data Collection Toolbox

The following are just some of the tools we use to gather our data.  And of course all of these tools can be performed in multiple languages.  Our data collection tools are designed to meet people where they, are when they are in the best position to offer insights.

Some of our data collections tools include:

  • – Executive interviews
  • – In-person interviews
  • – Telephone interviews
  • – Kiosk interviews
  • – Customer Intercepts
  • – Mixed mode studies
  • – Paper surveys
  • – Mail surveys
  • – Internet surveys
  • – Mobile surveys
  • – Focus groups
  • – Online focus groups
  • – Online communities
  • – Online panels

Data Analysis Toolbox

Our data analysis toolbox utilizes some of the most sophisticated tools and techniques for analyzing the data once collected.  Whether in the form of text, numbers, video, or geospatial data our tools enable us to identify the hidden patterns and deliver the deep insights to enable change.

Some of the tools we use include:

  • – Text analytics
  • – Sentiment analysis
  • – SPSS® based Statistical Analysis and Data analytics
  • – Structured problem solving
  • – Customer relationship management and analysis
  • – Buyer behavior analysis
  • – Factor and cluster analysis
  • – Multivariate analysis
  • – Psychogeographic barrier analysis
  • – Geographic mapping
  • – Internal data linking