At IQS Research we were geeky way before it was ever cool to be geeky… and we wear that title proudly. You see, there aren’t many people who want to talk about regression analysis at a cocktail party. And most people at the family cookout don’t want to hear about the latest research on halo effect or cognitive discord in decision making. They don’t even want to talk about pros and cons of using ordinal vs binary when predicting behavior. You may not want to talk about these things either and that is okay.  But if you want the best research then someone needs to be thinking about these things and that’s what our team does.