Lead Research Analyst
Hayley joined the IQS Research team in 2017. As a lead research analyst, she draws upon theoretical understandings and applied experiences with statistical tools and techniques. Hayley boasts proficiencies in econometrics, multivariate regression, and nonparametric modeling. She also utilizes her economic reasoning to deliver concise and thoughtful results. She also brings qualitative research experience in agriculture, specifically in economic incentives and international policy.
In her role, Hayley takes on the perspective of the client throughout the analytics of the research process: starting with determining which statistical tools are most appropriate in addressing the research objective, all the way to concisely writing the results in a straightforward manner that enables clients to make fact-based decisions and create the most effective strategies, policies, and cultures. During her time at IQS, Hayley has developed, and streamlined data audits for the Engagement in Action employee engagement portal, refining the dashboard’s efficiency. She has helped serve clients needing insights on diverse topics, such as public school student assignment plans, local neighborhood revitalization strategies, and diversity, equity, and inclusion initiatives. Hayley has also assisted in leading deep-dive qualitative focus groups centered around brand positioning, non-traditional college student success, and serving the underbanked and unbanked communities.
Hayley holds a B.A. in Applied Economic Management from Virginia Tech, with a concentration in Environmental Economics, Management, and Policy.
Outside of work, Hayley’s interests include traveling, hiking, and veganism. She is also a third-degree black belt in TaeKwon-Do. Hayley grew up in Fairbanks, AK, and has lived in the Louisville area since 2017.