June 28, 2012 Shawn Herbig News No comments yet How the Kano Model Tells Us New York’s Ban on Large Sodas Won’t Work As researchers, we don’t like to just make a knee-jerk prediction that something is going to fail. After all, that’s […] Read more
June 21, 2012 Shawn Herbig News No comments yet You May Not Be Measuring Customer Satisfaction the Right Way Measuring customer satisfaction is a valid exercise, but if you take on the task, it absolutely must be done the […] Read more
February 14, 2012 Shawn Herbig News No comments yet Using Text Analytics as a Research Tool Imagine you are handed every letter to the editor to the New York Times from 1984 through 2011, and you […] Read more