Assumption…we all know the old saying about that. And as experts in our respective businesses fields, we often think we […]
Assumption…we all know the old saying about that. And as experts in our respective businesses fields, we often think we […]
Market segmentation says that customers of a single business, whether retail or B2B, are not all created equally. When you […]
After hundreds of in-depth studies over several years around business to business relationships in all sizes of companies, IQS Research […]
Professional, targeted research is in a different league than political polling. The kind of institutional research that IQS Research does […]
One of the areas of research we do at IQS is employee satisfaction and employee engagement and research to assess […]
Customer satisfaction…the pinnacle of all business goals. Market research shows when customers are satisfied or even delighted, then you can […]
Whether you own a restaurant, a retail store, or even just a gas station, your customers have certain expectations about […]
If you ever decide you need the services of a professional research company, you need to understand the differences among […]
Companies are notoriously bad at doing their own research. Even if they truly understand how to design a survey instrument, […]
When should companies do their own research, and when should they leave it to the pros? This is a common […]