Services

Issues involving low employee engagement, cultural differences, lack of inclusion, or poor leadership dynamics can stop company progress in its tracks. When problems are isolated to specific departments, or employee groups, as is frequently the case with diversity and inclusion issues, they can be even more difficult to detect and understand. To further complicate matters, employees can be reluctant to share their concerns for fear of retaliation.IQS Research has the experience and expertise to understand these issues and identify effective solutions. We’ve even co-authored a book on the subject.

Our research process captures specific and candid feedback. Drawing from a portfolio of customized or validated questions, the data collection process is tailored to fit your environment. This can include multiple languages, multiple modes, or multiple continents.

This feeds our analysis process where we explore the data and perform testing to illuminate the issues and provide practical results.

The following are some of the human capital studies we have performed:

• Employee Engagement Studies
  For companies with 200 to 20,000 employees. Results are clear, actionable and can be distributed in person and/or through our engagement portal which includes our built-in action planning module.
• Diversity and Inclusion Studies
  Are designed to understand and improve the work experience of non-majority populations.
• Merger and Acquisition Studies
  Provide guidepost for management to ensure that the employee experience is monitored during what can be a stressful time for the workforce.
• Onboarding and Turnover Evaluations
  Are tools to understand and reduce turnover.

Every community has public officials and non-profit leaders who diligently serve the greater good. Some communities are fortunate to have individuals who not only serve, but who innovate, improve, and transform. For these leaders, data-driven, customer-informed, evidence-based decision-making is a must.

Our team at IQS Research partners with these innovators to gather, analyze, interpret, and share that data, especially when it means capturing the opinions of hard-to-reach populations and the silent majority. Using the engineering principles and data analytics that fuel the private sector, we apply that same rigor and process to complex public and non-profit initiatives. The result is precise and actionable insights that leaders confidently use to allocate scarce resources, raise money, and impact lives.

Examples of projects we have performed for public sector clients include:

• Policy Development and Initiative Testing
  That gathers the opinions of affected populations and incorporates their priorities into the design of programs aimed at improving their lives.
• Customer Profile and Satisfaction Studies
  That capture with specificity who the customer is and how they feel about a service or amenity- whether that means riders of public transportation systems, visitors to parks, patrons of the orchestra, and more.
• Program Evaluation
  Designed to provide real-time feedback as well as long-term outcome and impact determination.
• Talent Attraction Strategy Development
  That helps a community understand what jobs they need; where to find them; and what motivates people to relocate.
• Educational Attainment Research
  Aimed at motivating students to enroll and supporting them as they complete advanced training and education.

Whether you’re the underdog or the industry leader, your ability to deeply understand the needs of your market ultimately decides the fate of your company. This is true whether you are trying to move your company to the next level, protect your current position, or launch a new product or service. Insights from lost, prospective, or current customers are all important inputs to the process.

In B-to-B or niche markets, the stakes are even higher because a few losses can have a significant impact on your bottom line.

Numerous studies are available from our team at IQS Research which are designed to break through the clutter of “expert” opinions already present. Because this information comes from your future customers, it can often be the tie-breaker to put your strategy in motion.

• New Product Testing
  Lets the market provide insights and reactions to new products or services. While the customer may not know if the idea will be successful they can provide a window into current needs, product substitutes and potential fit.
• Analysis of Underperforming Markets
  Can identify barriers when markets are not producing expected results.
• Market Assessment Studies
  Define the unique needs of the users as well as usage profiles and the competitor assessments. Advanced statistical tools prioritize conflicting needs.
• Customer segmentation studies
  Embody a variety of tools which provide definitions and details about the discrete pockets of customers and their needs.
• Fully Custom Research
  Can use a combination of tools or a completely new approach to answer more challenging questions.

Some problems don’t conform to pre-defined labels or they defy traditional approaches.  Oftentimes these problems are elusive because they have occurred for so long that they are now simply considered normal.

Problems like these can be the most important and most difficult to solve and it is here that a fully customized research solution is needed.

Deploying a combination of creative data collection processes, advanced statistical analysis, complex algorithms, predictive analytics, data visualization or myriad other tools we are often able to break through the barriers impeding problem resolution.  These solutions can be based in primary research or can also deploy deep statistical analysis to existing data.

Even when research can’t provide the full solution the results can be enough to break through the impasse that has been preventing progress.

Examples of challenges where this type of research has been deployed include:

• Gathering information from marginalized (EJ Communities) populations during the building and tolling of a major bridges project.
• Establishing regional benchmarks for healthcare reimbursement.
• Measuring the effect on alcohol consumption after increasing retail outlets.
• Identifying the reasons students don’t attend college or why they don’t matriculate once enrolled.
• Understanding the need for legal reforms in the practice of medicine.
• Developing a quantified extrapolation of warranty costs in the automotive industry
• Creating a tool to assess and quantify the presence of inclusive behaviors within leadership.