Written by Kristen Mackey and Shawn Herbig:

Shawn Herbig

President & Founder

Shawn Herbig is the President and Founder of IQS Research. Trained as a mechanical engineer, Shawn, and in turn, IQS Research, bring precision and scientific rigor to the process of conducting social science research.

During his tenure, he has overseen hundreds of projects, ranging from qualitative studies involving select high-value respondents to projects interviewing several thousand respondents, conducted in multiple languages, and across multiple continents. He particularly enjoys managing the quantitative analysis within IQS Research. In this role, he blends his love of research with his ability to coach research professionals, all to support data-driven clients.

Shawn co-authored the book Frequency Matters®: Be a Contributor, Not an Employee! to help leaders build amazing company cultures. He is a frequent speaker about the book, engagement, DE&I, and other topics. Shawn is known for helping his clients work through difficult topics including race, accountability, performance, and honest team dynamics.

In addition to his role at the company, Shawn teaches Marketing Analytics II and III in UofL’s Master of Business Analytics program and is a frequent guest lecturer at the University of Louisville, Bellarmine University, and Spalding University.

Shawn has received several accolades for his work including Business First’s 40 Under 40 Award, the Technology Network’s Entrepreneur Award, and the Medistar Innovation Award. He has also been recognized as a Business First Partner in Healthcare (2008- 2011) and has overseen projects recognized as national best practices by the National Academies of Science, Engineering and Medicine. Shawn’s research on several high-profile projects has withstood the test of courts of law and the court of public opinion.

Before founding IQS Research, Shawn served as the Lead Quality Analyst for the Ford Explorer vehicle line and was regarded as a national expert on automotive warranty analysis. Inside and outside of work, Shawn is guided by his passion for honest, authentic, data-driven conversations that improve the world around him.

Contact Shawn