June 28, 2012 Shawn Herbig News No comments yet How the Kano Model Tells Us New York’s Ban on Large Sodas Won’t Work As researchers, we don’t like to just make a knee-jerk prediction that something is going to fail. After all, that’s […] Read more
June 21, 2012 Shawn Herbig News No comments yet You May Not Be Measuring Customer Satisfaction the Right Way Measuring customer satisfaction is a valid exercise, but if you take on the task, it absolutely must be done the […] Read more
May 22, 2012 Shawn Herbig News No comments yet Market Research-Defining Customer Wants, Needs, and Desires Through the Kano Model Customer satisfaction…the pinnacle of all business goals. Market research shows when customers are satisfied or even delighted, then you can […] Read more