June 5, 2012 Shawn Herbig News No comments yet A Market Segmentation Case Study? Market segmentation says that customers of a single business, whether retail or B2B, are not all created equally. When you […] Read more
May 29, 2012 Shawn Herbig News No comments yet City Research: Beyond the Political Polls, What Does Your Community Really Think? Professional, targeted research is in a different league than political polling. The kind of institutional research that IQS Research does […] Read more
May 17, 2012 Shawn Herbig News No comments yet 5 Things Your Retail Customers Want You to Know Whether you own a restaurant, a retail store, or even just a gas station, your customers have certain expectations about […] Read more
May 15, 2012 Shawn Herbig News No comments yet Data versus Information versus Insights If you ever decide you need the services of a professional research company, you need to understand the differences among […] Read more
June 28, 2011 Shawn Herbig News No comments yet McKinsey’s results on employer based healthcare: It’s all in how you look at it. McKinsey & Company recently released a report that claims that 30% of employers in the United States will drop their employee insurance coverage […] Read more