October 7, 2021 iqsresearch News No comments yet Understanding Research – Political Polls and Their Context Yesterday, the President of IQS Research Shawn Herbig spent an hour on the radio discussing some of the intricacies involved […] Read more
October 17, 2011 Shawn Herbig News No comments yet Faster Horses Didn’t Help the Automobile Industry and They Won’t Help Your Business Either As a researcher, one of the favorite questions I get asked relates to a comment typically attributed to Henry Ford about […] Read more
September 8, 2011 Shawn Herbig News No comments yet How to Really Reduce the Number of Smokers in KY This past Tuesday (9-6-2011) the Center for Disease Control released a new report on smoking among adults in the US. […] Read more
August 31, 2011 Shawn Herbig News No comments yet How We Think – The Return Trip Effect A fundamental component of research is exploring how people think and what tools and processes we use when we form decisions. Over […] Read more