May 22, 2012 Shawn Herbig News No comments yet Market Research-Defining Customer Wants, Needs, and Desires Through the Kano Model Customer satisfaction…the pinnacle of all business goals. Market research shows when customers are satisfied or even delighted, then you can […] Read more
April 24, 2012 Shawn Herbig News No comments yet Is Voice of the Customer the Same Thing as the Customers’ Voice? Here is a question: is the Voice of the Customer the same thing as the customers’ voice? Absolutely not. The […] Read more