June 28, 2012 Shawn Herbig News No comments yet How the Kano Model Tells Us New York’s Ban on Large Sodas Won’t Work As researchers, we don’t like to just make a knee-jerk prediction that something is going to fail. After all, that’s […] Read more
May 22, 2012 Shawn Herbig News No comments yet Market Research-Defining Customer Wants, Needs, and Desires Through the Kano Model Customer satisfaction…the pinnacle of all business goals. Market research shows when customers are satisfied or even delighted, then you can […] Read more