As researchers, we don’t like to just make a knee-jerk prediction that something is going to fail. After all, that’s what research is for. To determine attitudes toward a particular idea or proposal, and see whether enough people support it to make it viable.
But we have enough experience and knowledge to be reasonably certain that New York City Mayor Michael Bloomberg’s proposal to eliminate soda sizes larger than 16 ounces is doomed to fail. And we can use the Kano Model, plus our own attitudes toward food, to figure it out. Let’s start with the Kano Model.view all