Just because people “Like” your business on Facebook does not mean they love your business in reality. Quite a piece […]
Just because people “Like” your business on Facebook does not mean they love your business in reality. Quite a piece […]
Assumption…we all know the old saying about that. And as experts in our respective businesses fields, we often think we […]
Market segmentation says that customers of a single business, whether retail or B2B, are not all created equally. When you […]
Professional, targeted research is in a different league than political polling. The kind of institutional research that IQS Research does […]
One of the areas of research we do at IQS is employee satisfaction and employee engagement and research to assess […]
When should companies do their own research, and when should they leave it to the pros? This is a common […]
Employee engagement can be gauged in many ways, but it all revolves around effort. But is that accurate enough? Effort […]
First, a working definition: psychogeographic barriers are mental or emotional obstacles that keep people from entering a given area for […]
How many people really know what “correct research” is? Could you define it? Unless you were a stats major or […]
Attrition…it’s a boondoggle for companies. Employee turnover costs the company through wasted recruiting, training, relocation, and so on. Employee feedback […]