Measuring customer satisfaction is a valid exercise, but if you take on the task, it absolutely must be done the […]
Measuring customer satisfaction is a valid exercise, but if you take on the task, it absolutely must be done the […]
Just because people “Like” your business on Facebook does not mean they love your business in reality. Quite a piece […]
Our elderly are a valuable yet vulnerable piece of our cultural landscape, and because of the difficulties that exist with […]
Aging, along with death and taxes, is one of the few absolutes in life. And physical assistance will inevitably be […]
Assumption…we all know the old saying about that. And as experts in our respective businesses fields, we often think we […]
Market segmentation says that customers of a single business, whether retail or B2B, are not all created equally. When you […]
After hundreds of in-depth studies over several years around business to business relationships in all sizes of companies, IQS Research […]
Professional, targeted research is in a different league than political polling. The kind of institutional research that IQS Research does […]
One of the areas of research we do at IQS is employee satisfaction and employee engagement and research to assess […]
Customer satisfaction…the pinnacle of all business goals. Market research shows when customers are satisfied or even delighted, then you can […]