Whether you own a restaurant, a retail store, or even just a gas station, your customers have certain expectations about […]
Whether you own a restaurant, a retail store, or even just a gas station, your customers have certain expectations about […]
If you ever decide you need the services of a professional research company, you need to understand the differences among […]
Companies are notoriously bad at doing their own research. Even if they truly understand how to design a survey instrument, […]
When should companies do their own research, and when should they leave it to the pros? This is a common […]
Employee engagement can be gauged in many ways, but it all revolves around effort. But is that accurate enough? Effort […]
Here is a question: is the Voice of the Customer the same thing as the customers’ voice? Absolutely not. The […]
First, a working definition: psychogeographic barriers are mental or emotional obstacles that keep people from entering a given area for […]
How many people really know what “correct research” is? Could you define it? Unless you were a stats major or […]
Attrition…it’s a boondoggle for companies. Employee turnover costs the company through wasted recruiting, training, relocation, and so on. Employee feedback […]
Collinearity is an area in research that can be a slippery slope, and laypeople who try to execute their own […]